Sales of luxury goods increased throughout Asia partly due to the emergence of middle class in China. Among the special luxury items favored by some affluent Chinese people is to own horses. VOA correspondent Shannon Van Sant reports that this lifestyle of attachment has become a new symbol of social status among a small but growing group in mainland China.
Currently China has 300 horse racing clubs and 25 racetracks. Horse project developers with $ 2 billion in Tianjin, Tianjin Equine Culture City, promised to build 4,000 stables, the most advanced horse health hospital, 150 horse training and training offices. , racecourse and clubs, and universities about horse racing. This facility is under construction. Mr. Shen Ge, lives in Beijing, a horse buyer. The daughter of Shen Qing is one of the youngest athletes competing in horseback riding in China, and international horseback riding.
Mao Zedong, who founded the People’s Republic of China, in 1949 banned horse racing and saw it as a hobby from shameful capitalism. More than 60 years later, the racecourse, the bridge deck and the horse racing clubs are now open for business in Chinese cities. The number of horses imported from abroad increased rapidly. Mr. Maiken Jaeschke, director of the Globe Equestrian, a German company that imported horses into China, built facilities for the sport and sold tools, along with horse riding equipment. He said that:
“China has witnessed a huge increase in the world of horse riding and the market for this subject in general, as well as the interest in horses and related sports for more than 10 years or 5 years. , vigorously, the competitions are greatly expanded, people can participate and show their goodness. Horse sales have increased significantly, especially horses imported from abroad.”
Mr. Shen Ge has built a career in business marketing, but he said that his passion for horses led him to spend most of his free time in the stable. He transmitted this interest to his daughter, Shen Qing, and said that she represented the future of the market for horse riding in China. This month Qing will go to Italy to attend an international jumping horse race.